Spreading hope with @kfcsa #addhope

I was lucky enough to get a media invite from Oglivy to attend the send off for Riaan Manser who will be cycling across SA on a low calorie intake in a mapped out route that spells HOPE.

image

You’ve been to KFC in the past year right? Ever noticed their add hope campaign? A simple R2 to your bill that goes to feeding those who can’t afford to feed themselves. I never really thought anything of it till today though, I always add that R2, whats R2 after all, but when you’re counting pennies that R2 makes the world of difference. Ever noticed that those who help are those who are least able to?

image

Riaan is a South African solo-adventurer, who is finally doing something purely for charity and on home soil. Usually I’d shrug something like this off as a publicity stunt or a need for fame but after meeting Riaan I can say he’s after neither. One of the most down to earth and truly passionate about what he is doing.

The send off happened to fall on his birthday! So there was cake and singing.

image

Breakfast with some of the kids at the SOS childrens village in Thornton

image

And then the send off… Fysh raided my ashtray for coins to go put in the #addhope bicycle and gave Riaan a good luck hug.

image

image

If you want to follow the adventure you can do so on twitter with either the hastag: #addhope or Riaan’s twitter profile: @RiaanManser. You can also go to www.addhope.co.za

image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s