Aspen introduces South Africa’s first Ready to Feed formula

infacare goldAre you a mother on-the-go? Or a father who would like to be more involved or step in when mom’s busy? Need to find a feeding solution for your toddler that makes life a little easier, but offers the same high quality and safety standards you are accustomed to?

Fortunately, there is a new product on the market that offers all of this. Aspen Nutritionals has introduced a first for South Africa – Infacare® Gold 3, a revolutionary ready to feed formula that offers parents and babies advanced quality, safety and convenience.

Aspen Marketing Manager: Infant Nutrition, Krista Maas, says the formula that parents around South Africa have come to trust is now in liquid form. “Aspen Nutritionals is delighted to now offer parents Infacare® Gold 3 Ready to Feed, with improved nutritional value aimed at supporting the development of their one- to three-year olds,” she says.

The quality formula is enhanced with Aspen Nutritionals’ unique Gold Care Complex™, which assists with immunity and supports growth and development with prebiotic, oligosaccharides, both Galacto-oligosaccharides (GOS) andFructo-oligosaccharides (FOS), lower protein, Docosahexaenoic Acid (DHA) and Arachidonic Acid (AA), as well as nucleotides, and Long Chain Polyunsaturated Fatty Acids (LC-PUFAS).

Maas says Infacare® Gold 3 Ready to Feed offers parent’s peace of mind as it is preservative free and the packaging commercially sterile. “This means improved safety as no additional utensils are needed. All moms and dads need to do is decant the formula into a sterilised feeding cup,” she says.

For parent’s on-the-go, Infacare® Gold 3 Ready to Feed formula means less measuring and mixing and having a portable solution when required. No refrigeration is needed before opening the product, which enjoys a long shelf-life due to the UHT process.

Maas says the UHT process ensures a sterile product with good taste, texture and nutritional value, which remains stable for the duration of its shelf life. “In addition, Aspen Nutritionals is committed to environmental sustainability and all its cartons offer the highest renewable content worldwide,” she says.
Infacare® Gold 3 Ready to Feed will be on the shelves at all major retailers around the country from May 2013.

If you’re on twitter then you can look up the #InfacareGold3 hashtag and see the comments from all of us who were there and commenting as the product was being revealed, honest opinions and questions from moms (and a dad) about the product/s.

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